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Bookshop turns classics into clickbait to get people reading

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A Dallas bookstore is trying to get people to read classic novels by turning them into clickbait.

The idea has, naturally, been called “litbait”.

It’s a simple plan. Take a classic title, then describe it in trashy, listicle terms.

For example, click on “British guy dies after selfie gone wrong” and instead, you get the full text of The Picture of Dorian Gray by Oscar Wilde.

It all started during a social media campaign on National Read a Book Day, to get people reading real life books.

Andres De la Casa-Huertas, from The Wild Detectives store told the Dallas Observer: “It’s not so much to make people read as it is to make reading culture more appealing.

“I think there’s a space to make it much more approachable and funny.”

So see how many genuine titles you can guess from the following descriptions.

Answer: Gulliver’s Travels by Jonathan Swift.

So now, you get the idea…

Too easy? It is of course Dracula by Bram Stoker.

Ok, we’re going highbrow for this one.

Not read The Prince by Nico Machiavelli? Put it on your list.

We struggled with this one too. It’s The Scarlet Letter by Nathaniel Hawthorne.

Everyone should get this one.

Of course, it’s Romeo and Juliet by some bloke called William Shakespeare.

And our favourite one to finish.

Yes, it is The Jungle Book by Rudyard Kipling.

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