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Etsy tightens AI rules: a real first photo and disclosure for AI images

Etsy now requires every listing to include an unedited photo of the actual item, and no longer allows listings made by bots.

1real photo minimum per listing

Hype check

Hype3
Real4
As advertised

The noise matches the real change.

Your call: hype or real?

Real = it will matter in daily use. Hype = louder than it is. One vote, and it can’t be changed.

Why it matters

Buyers know what will really arrive, and sellers know the rules for using AI.

For most people

Watch: platforms are setting limits on AI use.

The details

  • Every listing needs at least one unedited photo of the actual item against a real background.
  • All photos must accurately represent what the buyer will receive; other photos may be edited.
  • If Etsy detects a possibly AI-generated image, a pop-up asks the seller to say so.
  • AI art may still be sold if disclosed, and guides such as patterns and recipes must be the seller's own work.
  • Listings made by bots are no longer allowed.
WatchFollow the rules if you sell or buy on Etsy.

Receipts

One trusted outlet reports it. Not confirmed yet. Open the sources and check us.

Written with the help of AI tools and checked against the sources above. How we work

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