Netflix adds an AI Discover tab on TV to suggest shows by mood
The first test offers titles by themes like "something light" and "family movie night". Rollout starts now in the US.
Netflix added a new button on TV. You pick a mood like "something light" and it suggests matching films. It starts in the US first.
Hype check
The noise matches the real change.
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Why it matters
Choosing what to watch takes a long time. The new tab shortens it with mood-based picks.
Watch: it may reach your country later, with no date given.
The details
- Netflix calls the tab a "test kitchen" for ways to find something to watch.
- The first test suggests titles by themes like "something light", "scare me", "family movie night" and "quick watches".
- You can narrow the choice with more specific themes or pick "something different" to start over.
- A "Tune Your Recommendations" button on each title lets you save it or exclude it from future picks.
- It works on supported TVs for English-language users in the US, and Netflix plans to widen it in the coming weeks.
Receipts
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