Apple updates App Store rules on AI intimate images and hidden app features
The October 16 update names nonconsensual intimate imagery, including AI-made, and adds a rule against hidden or dormant features.
Apple changed the rules for apps in its App Store. Apps must not make or share private pictures of people without their consent. Apps also may not hide features that they turn on after Apple checks them.
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Why it matters
Apps that change what they do after review can now be removed more clearly. Developers who offer image tools need safeguards.
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The details
- Section 1.2 now lists nonconsensual intimate imagery for apps that let users create or share content.
- Developers who lack safeguards, or do not fix violations after notice, may break the Developer Code of Conduct.
- New Section 2.5.19 bans hidden, dormant or undocumented features, including ones hidden by code obfuscation.
- Apps that break it can be removed, and the developer account can be ended.
- Section 5 says apps that help human trafficking or child exploitation are removed and blocked from alternative distribution.
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